ITC enlivens the festive spirit of Durga Pujo as it brings a flavorful twist to Kolkata's vintage transport system with its popular snack brand Bingo! Tedhe Medhe. They actually tried to present a memorable ride for tram commuters with visually appealing artwork of Kolkata's heritage treasures along with a delicious chaat menu using Bingo! Tedhe Medhe as the key ingredient to provide a delectable treat to the people of Kolkata. They truely created a delightful experience by revamping two tram-sets with Bingo! Tedhe Medhe's unique pink and yellow creatives for a fun commute across the city.

Durga Puja is a very special occasion for all Bengalis and the brand intends to celebrate the festive spirit of the city in Kolkata's most iconic feature- the vintage trams. The vehicle displays Bingo! Tedhe Medhe's vibrant representation of Kolkata's iconic monuments with Tedhe Medhe snacks. This new experience of enjoying a fresh bite of chaat in the tram journey is enthralling and will create the right ambience as the city gears to welcome its most awaited festival. Framed by Roy at Nonapukur Workshop on 30th September 2019.