Hellmann’s mayonnaise debuts in India with a delicious ride on the iconic Tram of 'Kolkata - the food capital of India'. The tram ride was titled as 'Gourmet on Wheels'. The idea of the tram ride was to bring together different cultures together and fuse different foods & flavours and also presenting the product to the city's food fanatics through a one-of-a-kind tram ride experience accompanied by feel-good food. A charming Jessop built tram # 681 was chosen for the occasion adored with great artwork was designed by eminent graffiti artist Hanif Kureshi to capture the many ways the branded mayonnaise can be used. Highlights from the menu included Gondhoraj & Kashundi Steamed Fish, Kathi Rolls, Pani-puri and Chocolate Cake. Passengers appreciated the tram ride past some of the heritage monuments and eateries of the 'City of Joy' and listening to interesting food tales.
Framed by Roy as the famed # 681 was resting inside its home depot Kiddepore on 19th January 2020.